Joey Hanf serves as Vice President of Operations and Marketing for Cliff Drysdale Management, where he has spent the past decade contributing across nearly every facet of the business. His experience spans coaching, club management, signature events, and consulting, giving him a well-rounded perspective on the racquet sports industry.

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In his current role, Hanf supports more than 70 facilities worldwide, including private clubs, luxury resorts, commercial venues, and public racquet centers. With a background in journalism and media, he specializes in racquet sports marketing, focusing on club branding, member and guest communication, social media strategy, content creation, and storytelling. He is also deeply involved in data automation and conversion tracking, helping facilities make more informed, results-driven decisions.

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Hanf also plays an integral role in operational support, working closely with key stakeholders to strengthen relationships, drive revenue growth, and enhance the overall member experience. He is passionate about developing teams through training and education, and is committed to elevating racquet sports facilities both on and off the court.